Audio By Carbonatix
Beyoncé and Adidas are reportedly cutting ties.
According to the Hollywood Reporter, an insider said the Ivy Park head and the lifestyle brand have ended their relationship due to creative differences.
“Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom,” the outlet writes.

Bey launched Ivy Park in 2016 with Topshop; their partnership ended in 2018, making her the sole owner. That same year, she re-introduced her clothing brand with Adidas, expanding Ivy Park’s offerings from just athletic gear to shoes and apparel.

This past January, Beyoncé teased Ivy Park’s forthcoming collaboration with Adidas, called Park Trail, at her private show in Dubai. At the end of that month, Ice Spice also shared a few images from her fashion campaign with Ivy Park.
The collection boasts new performance apparel, like jackets, faux fur coats, tracksuits, and hoodies. In a press release, the new line was described as a “trail-blazing expression of performance wear inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.”

In May, Beyoncé will set off on her Renaissance World Tour, which begins in Stockholm and makes its way through European cities like Paris, London, Marseille, and Amsterdam before heading back to North American cities like Toronto, Vancouver, New York City, and Houston, before concluding in New Orleans.
Latest Stories
-
Dafeamekpor calls for AU early warning system against Xenophobic violence
12 minutes -
South Africa risks undermining its moral authority through Xenophobia – Dafeamekpor
15 minutes -
Dafeamekpor condemns Xenophobic attacks in South Africa, calls for continental action
19 minutes -
Ghana’s new investment law to reduce bureaucracy, strengthen investor confidence – GIPC CEO
23 minutes -
Let’s begin trial in absentia against Ofori-Atta if necessary – PAC Vice Chair
25 minutes -
Ghana to court global investors at FIFA World Cup 2026 through Invest Ghana Business Forums
26 minutes -
I didn’t need parliamentary approval to suspend KATH CEO—Health Minister
30 minutes -
Green Card does not guarantee immunity, but strengthens Ofori-Atta’s legal argument – Amanda Clinton
35 minutes -
Bond market: Turnover rises by 343% to GH¢7.16bn
40 minutes -
GBLA 2026 set to honour business excellence and leadership
51 minutes -
Feed Ghana programme targets tomato self-sufficiency to stabilise prices
51 minutes -
Intelligence is accumulated experience in motion
56 minutes -
MoFA distributes 40k bags of fertilizer, drones to boost food production in Northern Ghana
57 minutes -
NDC orchestrated CJ’s removal on weak grounds – Alfred Tuah-Yeboah
1 hour -
Amenfiman Community Bank delivers 71% return on investment to shareholders
1 hour