Economy

Guinness out with ‘space travel’ bait

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Global brewer Guinness is planning a trip to space or a drink under the sea for the winner of a promotion it has just launched. The third grand prize in the three-tier Under-the-Crown promotion which began Monday would offer the lucky winner a private performance with the Black Eyed Peas musical group. The draw of the local version of the consumer promotion will take place in Ghana and will tie into a global promotion to clinch these life time experiences as part of the 250th anniversary of the brewery giant. Marketing Manager of Guinness, Kweku Sekyi-Cann said African’s have the best chances in the global competition as the continent has the highest consumption capacity among the various segments of the company. Telecoms operator, Vodafone is also out with a promotion that promises to reward a lucky subscriber a luxury home and a four-wheel drive worth $1 million. Source: Myjoyonline.com/Ghana

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.