Economy

Kasapreko fixes eyes on Nigeria market

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Some local industries are set to register their presence on the booming markets in West Africa. Voltic Mineral Water is one such company that has taken the lead distributing to Togo and other countries in the sub-region. The latest to join the pack is indigenous liquor producer, Kasapreko which has fixed its eyes on the Nigerian market, hoping to cream as much of that populous market as possible. The company started exporting to some West African countries including Nigeria last year but encountered challenges securing certification to fully enter that market due largely to protective measures there. But speaking to Joy Business on Tuesday, Marketing Manager, Hayford Adjei Manu, said the new feat demonstrates its urge to expand its market base and promote the country’s presence abroad. Kasapreko, an indigenous company in the Ghana Club 100 rankings, placed fourth and picked up best product in the 20th marketing performance awards by the Charted Institute of Management Ghana. Multimedia Broadcasting, operators of Joy FM, won the Media Organisation of the Year Award. Mr Manu said Kasapreko's high place on the Ghana Club 100 rankings attests to the quality of Kasapreko’s products. Source: Myjoyonline.com/Ghana

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.