USA based fashion magazine, ‘Kencar’ is set to be launched in Accra on 23rd September 2011. This is to bring the modeling and fashion world closer to Africa specifically Ghana. The launch will feature both international and local fashion stylists, and fashion designers from the USA. The strictly by invitation fashion glamour launch will be brought to life at Zangibar Pub on the Kwaku Barko Lane at Labone, Accra. The CEO of Kencar Ghana, Mr. Enoch Amenigye, told Peace FM that Kencar Fashion Magazine is a unique way of understanding fashion Lifestyle. In an interview, he disclosed that the magazine will contain articles and editorial stories featuring a diversarray of up-and-coming fashion designers, as well as independent online entrepreneurs in the fashion and beauty space. He said Kencar has the basic goal of recognising and promoting independent fashion designers, many of whom are increasingly becoming recognised players in the fashion industry, and reinforce the legitimacy of their existence. The mother company, Kencar USA, which also has other branches in Trinidad and Tobago, sees Ghana as a potential fashion growth country hence the main reason to launch Kencar Ghana Ltd including its first product; Kencar Fashion Magazine. Kencar Magazine will be exposing a variety of upcoming works under their sleeves, like the next super model West Africa; a TV reality show, and their sister Make-up company called ‘ATLAST Make up’ at the launch. The event will feature top Ghanaian musicians to light up the fashion launch and other favorite celebrities in the capital especially those who are fashion trendy.