
Audio By Carbonatix
Marriott International, Inc. (NYSE:MAR) continues its investment into the African continent by following up the proposed 209-room Accra Marriott Hotel, with the announcement of two new hotels in Ethiopia.The two properties are a Marriott Executive Apartments for extended stay travellers and a quality tier Courtyard by Marriott branded hotel. Both will be located in Addis Ababa and are scheduled to open in 2013 and 2015 respectively. The Courtyard by Marriott alone is expected to bring US$ 65million into the local economy over five years.This marks Marriott International’s first foray into Ethiopia, after a number of similar announcements throughout the continent and is a sign of the company’s confidence in the growing African market.Speaking at the World Economic Forum (WEF) in Addis Ababa, Alex Kyriakidis, President and Managing Director of Marriott International Middle East and Africa, said that there is a direct correlation between a country’s ability to grow and the entrance of hotel providers into the market. “Hotels bring new untapped revenue into the market by boosting tourism numbers and dollars, building infrastructure and creating jobs, which all resonate throughout the economy as a whole.”Marriott International has projected that by 2018, the new Courtyard by Marriott branded hotel’s total revenue will be ETB 242 million (US$ 13 million) per year – equating to ETB 1 billion (US$ 65million) injected into the economy over five years from only one 209- room hotel.“The fundamental demand generators that drive our industry are alive and well on this continent,” Kyriakidis said. “Marriott International’s investment into this region represents the economic realisation for the need for hotels – countries need to invest in infrastructure, accommodation and airports to create jobs to grow the economy.“By adding these two properties to its growing investment in Africa, Marriott International is demonstrating its confidence in the market – that it will grow and that the economy will move forward at a staggering pace.”Tourism is the fourth largest foreign exchange earner in Ghana and the government recently implemented a Strategic Tourism Development Plan. The plan aims to highlight the importance of the sector to private companies and government agencies involved in the development of infrastructure to improve skills in the industry and to identify opportunities and programme developments necessary for the sector.Demand for hotel rooms has also increased since the announcement of the discovery of oil off the Ghanaian coast and the subsequent granting of oilfield licenses“All of these factors ensure we have a very high confidence in the Accra market,” Kyriakidis said. “There is an excellent supply of local talent and strong interest from Ghanaians overseas to return to work in International companies in Accra. The quality of graduates from the Accra based universities is also excellent.”Marriott International is focusing its growth on Ethiopia, Benin, Gabon, Ghana, Nigeria and Rwanda, with a number of new properties scheduled to open over the next five years. “We are thrilled by the robust expansion of our African hotel portfolio,” said Kyriakidis.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Warning: foreach() argument must be of type array|object, bool given in /bitnami/wordpress/wp-content/themes/Myjoyonlinev2/single.php on line 152
Warning: foreach() argument must be of type array|object, bool given in /bitnami/wordpress/wp-content/themes/Myjoyonlinev2/single.php on line 152
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Netherlands Fire Chief in Ghana to support fire safety reforms and market fire prevention efforts
4 hours -
Mason goes on remand for stealing
5 hours -
Gov’t cuts fuel taxes, deploys buses to curb impact of rising fuel prices
5 hours -
Interior Minister calls for intelligence-driven strategy as Ghana strengthens counter-terrorism efforts
5 hours -
Adenta Circuit Court remands Pastor William Gyimah over viral threats against Vice President
6 hours -
“We’ve implemented changes to prevent a repeat of the AFCON final” – CAF President Motsepe
6 hours -
Gov’t orders deployment of Metro Mass buses to cushion commuters amid fuel price hike
7 hours -
Key Indian state polls begin in test for Modi’s party
7 hours -
Playback: Gomoa Easter Carnival in photos
7 hours -
Gov’t orders removal of fuel taxes to ease pump price hikes
7 hours -
“Whatever the decision of CAS, we will respect it” – CAF President Motsepe after AFCON final meetings in Morocco
7 hours -
Emma Ankrah: When waiting becomes part of treatment – Reflections on hospital care
7 hours -
Ghana urges travellers to prepare for new EU border system roll-out
8 hours -
Mahama enforces fuel coupon ban for ministers as cabinet moves to slash fuel taxes
8 hours -
Task force probes strange fish deaths in Tema
8 hours