Audio By Carbonatix
Google is releasing an app in Africa that will help internet users overcome obstacles such as the lack of high-speed connectivity and the cost of data on the continent.
The release of Google Go is the U.S. technology giant’s latest attempt to extend its reach into emerging markets such as sub-Saharan Africa, where Facebook Inc. is also making inroads. The Alphabet Inc. unit has laid fiber-optic cable on the continent, eased access to cheaper Android phones and trained a workforce in digital skills.
The new app reduces the amount of data needed to display search results by 40 percent and allows previous searches to be accessed offline. The internet giant has also adapted the voice function to work better on slow connections, even as basic as 2G networks, according to Google Africa Chief Marketing Officer Mzamo Masito.
“Weak data connectivity, high data costs and low storage space often make it hard for people to get the most out of the internet,” he told reporters on Thursday. “Google Go is built to handle these challenges.”
U.S. tech giants see Africa as a relatively untapped market for smartphones and services such as web search and social media. Younger consumers in sub-Saharan Africa are increasingly demanding quicker internet speeds and cheaper phones to go about their business, while MTN Group Ltd. and Vodacom Group Ltd. see the digital space as their fastest-growing market.
The new app will be available in 26 countries in sub-Saharan Africa and will be pre-installed on Android Oreo, Go edition devices. The company also plans to make it available in other emerging markets, including India, Brazil and Indonesia, Masito said in an interview.
Latest Stories
-
Kenyan court suspends ‘landmark’ US health aid deal over data privacy concerns
1 hour -
Ex-president’s daughter sworn in as South African MP after half-sister quits
1 hour -
Parliamentary Committee assesses school feeding meals as minister hails improved quality
2 hours -
Ethiopia arrests ‘indecently’ dressed social media stars after awards ceremony
2 hours -
Messi to unveil 70ft statue of himself on ‘GOAT’ tour
2 hours -
World Cup ticket prices ‘monumental betrayal’ say fans’ group
4 hours -
Kilmar Abrego Garcia released from immigration detention after court order
4 hours -
Brake failure horror as runaway trotro crashes into Tafo Zongo Mosque
4 hours -
‘Don’t water down my years of hard work’ – Young John tells critics
5 hours -
I’m struggling to find love in Lagos – BNXN
5 hours -
It is possible to mine without using mercury or cyanide – Dr Bisiw-Kotei proposes alternatives
5 hours -
Austria bans headscarves in schools for under-14s
5 hours -
Youth warned against alcohol, hard drugs ahead of Christmas
5 hours -
Ghana’s top CEOs to converge in Tema for 2026 business strategy hangout
5 hours -
Chaos at Kwame Danso Court as youth mob forces suspects out of custody
5 hours
