Africa Magic, in association with MultiChoice, has announced an eight-day series of events to herald the eighth edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) set to hold on May 14, 2022.

The Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Dr. Busola Tejumola, made the announcement at a press conference on Thursday, 17 March.

Dr. Busola Tejumola stated that the introduction of the eight-day series of events will bring exciting changes to the award show which had its first edition in 2013.

“We are focused on shining the light on the many aspects that make the African film and television industry truly magical and beaming that magic to millions of Africans who watch the awards every year. These curated events will feature a celebration of fashion, technology, food and African culture," she stated.

"There will also be panel discussions and film screenings from our MultiChoice Talent Factory, industry sessions, and competitions for digital content creators and budding fashion designers,” Dr Tejumola added.

The eight-day event will commence with an Opening Night on Saturday, May 7.

This will be followed by a first-ever AMVCA runway show in partnership with Bella Naija Style on Sunday, 8 May. On Monday, May 9, will be MultiChoice Talent Factory Day with movie screenings and panel discussions by students of the MTF academy.

Africa Magic will host industry stakeholders for a special Content Market Day on Tuesday, May 10, and a pan-African food festival and cultural day on Wednesday, May 11.

A Digital Content Creators’ Day to spotlight the growing popularity of online content creators will hold on Thursday, May 12.

There will be a special gala for nominees on Friday, May 13, while the awards night, which will hold on Saturday, May 14, will crown the series of events.

Dr. Tejumola also noted that the AMVCA was birthed in line with Africa Magic’s vision of providing entertainment for Africans by Africans.

She added that the AMVCA has fostered the development of the African film and television industry since it was introduced.

The nominees for the eighth edition of the Africa Magic Viewers’ Choice Awards was be unveiled on Saturday, March 19.

Actor Adjetey Anang was nominated for the Best Supporting Actor in a Movie or TV Series Award. This is in respect of his role in the critically acclaimed ‘Gold Coast Lounge.’

He was selected alongside Yemi Blaq, Bucci Franklin, Eric Roberts and three others.

‘Gold Coast Lounge’ also earned one other nomination. The film was selected for the Best Soundtrack for Movie or TV Series Award.