Audio By Carbonatix
A sequel to Brad Pitt's successful F1 Movie is likely and Apple are also hoping to expand their Formula One involvement globally after securing the U.S. broadcast rights, Senior Vice-President of Services Eddy Cue said on Friday.
"I hope and expect there will be one," Cue said when asked by Reuters at the Miami Grand Prix about a possible sequel to the Apple Original Films production.
The movie cost an estimated $200 million to make and grossed $634 million, according to online database IMDb.
Apple TV took over from Walt Disney's ESPN this season as the exclusive U.S. broadcaster of Formula One, with live coverage of all 24 rounds.
Cue said he was thrilled with how the coverage had been received and said Apple intended to play a big role in growing the sport.
"The sport doesn't get licensed on a global basis," he added. "Do I hope that we are able to grow into other areas and markets? Yeah, I do.
"But starting in the U.S. , which is a huge market for us, and being able to build from there, is definitely the right way to do it. And that's what we are focused on right now. The easiest way for us to continue growing is to make sure we turn this into a huge success.
"And then of course it would be great to expand it."
Cue also said that the appointment of John Ternus as the new Apple CEO, replacing Tim Cook, would only strengthen the company's relationship with Formula One.
"John actually drives a Porsche and does amateur racing," he explained. "He would actually be here this weekend but he's at Laguna Seca.
"So rest assured, if anything, he's going to be at more races even than Tim. He's a huge, huge fan of F1, and he's known about this; he's a huge supporter. So you'll continue to see his full support.
"When we do something, we don't do things halfway. The things that we do, we go all in. So we believe without a doubt that this is going to make a huge difference in what we can do to help motorsports."
Latest Stories
-
NPP Constituency Chairman petitions regional executives over alleged election irregularities in Afigya Sekyere East
15 minutes -
Flood prevention requires collective action, not seasonal reactions
25 minutes -
China detains two leaders of influential underground church
27 minutes -
African brands gain modestly in consumer admiration, but global giants still dominate
28 minutes -
Ghana has only two functional MRI machines in public hospitals – MahamaCares Assessment
59 minutes -
IMF chief says no global slowdown in sight yet, but risks high
1 hour -
Advancing Ghana’s position in Global Business Services at the Executive Roundtable in London
1 hour -
Trump says the US and Iran have signed a deal to end the war
1 hour -
Brazil woman dies after rope-jumping instructors fail to attach cord
1 hour -
Report on Big Push procurement allegations to be published on Tuesday – Kwakye Ofosu
1 hour -
Roads Ministry did not breach PPA laws in Big Push contracts – Kwakye Ofosu
1 hour -
Gov’t defends single-source procurement in Big Push contracts, cites urgent national considerations
1 hour -
Fox to buy Roku streaming firm in $22bn deal
1 hour -
Maverick Research appoints former NielsenIQ Executive Justin Sargent as strategic advisor
1 hour -
Agyinasare storms Pakistan with leadership conference and miracle crusade
1 hour