Bayport Ghana has released its 2024 ESG annual report, highlighting the company’s achievements and continued commitment to creating value for customers, employees, and communities.

The report also outlines Bayport’s long-term sustainability strategy and its integration across all business operations.

In 2024, Bayport Ghana advanced several priorities under its ESG agenda with significant energy conservation initiatives that reduced electricity consumption by 21percent compared to 2023, demonstrating environmental responsibility.

The company also strengthened gender inclusion through its “2X Challenge”, which offered loan discounts to empower women and contributed to a workforce that is now comprised of 44percent women.

Customer trust also deepened in 2024, reflected in the rise of Bayport’s net promoter score from 12 in 2023 to 31 in 2024, signaling significant improvements in customer experience and satisfaction.

The company’s dedication to client protection was reaffirmed with a GOLD-level certification from the MFR Certification Committee, recognition of Bayport’s commitment to fairness, transparency, and dignity in all client relationships.

With a team of over 230 employees and more than 1,000 sales agents, Bayport fosters a culture of diversity and empowerment.

The successful issuance of GH¢100 million in new corporate bonds and an additional GH¢61 million from other funding sources was a significant highlight.

Bayport further reinforced its role in education and community development. More than 4,200 students benefited from financial literacy workshops, while scholarships and the donation of dual desks improved learning conditions in schools.

Looking ahead to 2025, Bayport is introducing new sustainability initiatives, including the “Trash to Treasure” campaign, which focuses on recycling plastic waste to promote environmental protection.

Bayport’s ESG strategy remains closely aligned with the United Nations Sustainable Development Goals, particularly No Poverty, Gender Equality, and Decent Work and Economic Growth. The company is committed to driving transparency, sustainability, and inclusive development across Ghana.