The Ghanaian creative arts industry has been described as a sector that could help solve Ghana’s unemployment challenge.

This was said by entertainment journalist, Edem Mensah-Tsotorme in a conversation with KMJ on Prime Morning on Friday.

According to him, the sector is one in which fewer educational certificates are required to gain employment.

Having witnessed the just-ended Afrochella in December, he revealed how vendors stormed the event with different products for sale.

He indicated that "if you look at the creative sector, it is a sector that has what it takes to help a nation solve its unemployment problem, because there’s a report by Ghana Poverty Reduction Strategy (GPRS) and if you read it, it puts the creative arts sector at a crucial point in that it has the potential to solve the unemployment problem of the country."

"And because that sector doesn’t need a lot of certificates for people to get employed and there are a lot of people in the value chain. In just this Afrochella, I intentionally went to where they had the shops, the vendors, and I could count more than twenty different vendors, from water, food, drinks, fashion… So this is a sector which has the potential to employ a lot of unemployed people," he explained.

But this can only happen if the sector is vibrant by being effective and efficient in its activities.

Meanwhile, leaders in the movie industry are urged to consistently organise events for movie lovers that will capture international recognition to help revamp the sector.