The second day of the Ecobank-JoyNews Habitat Fair 2025 witnessed a remarkable surge in public participation and a flurry of major deals, cementing the event's status as the nation's premier housing and construction marketplace.

Held at the Accra International Conference Centre (AICC), the exhibition floor saw a dramatic increase in foot traffic as attendees flocked to secure unprecedented discounts across the building, interior décor, and financial services sectors.

The four-day fair, which runs from Thursday, October 23 to Sunday, October 26, is themed “Dream it, Own it, Live it” and seeks to make homeownership more accessible by offering expert guidance, innovative products, and exclusive discounts.

The highlight of Day 2 was the "massive discounts raining" across the over 50 exhibiting companies.

Major players in the home finance and property development space, including title sponsor Ecobank Ghana, attracted significant attention.

Ecobank, for instance, reportedly offered reduced interest rates on its mortgage products, with some reports suggesting a preferential rate for fair attendees aiming to acquire or construct property.

Other key deals included were on Building Materials, Property Developers and Finishing Materials.

The discounted rates were strategically aimed at mitigating the current high cost of building materials and property acquisition, providing tangible relief to prospective homeowners.

The high volume of transactions and enquiries on Day 2 was a clear indicator of a strong turnout.

While official final figures are pending, preliminary estimates from the organisers suggest a 35% increase in unique visitor attendance compared to Day 1, with thousands of patrons streaming through the AICC halls.

The density of participation reflects a growing public interest in securing property despite current economic headwinds.

Exhibitors expressed overwhelming confidence in the event's ability to generate high-value leads:

• A representative from a leading real estate firm noted that Day 2 generated over 50 qualified leads for their three-bedroom homes, surpassing their entire lead generation target for a typical month.
• The fair's format, which combines a commercial exhibition with an educational mini-clinic, allowed patrons to secure deals while receiving crucial advice on documentation, land litigation, and financial planning.

The Ecobank-JoyNews Habitat Fair continues to serve as a vital platform, connecting serious buyers directly with key players across the entire housing value chain, from architects and land surveyors to lenders and construction firms.