A digital asset marketplace has been unveiled in Ghana to complement efforts at driving a cash-lite economy.

Currently operational in Nigeria, Glover App, has launched its presence on the Ghanaian market via its brand campaign themed “One App Many Possibilities”.

It is one of the fastest-growing gift card companies in West Africa which seeks to improve the gift card shopping experience and the gifting culture on the continent and the world at large.

According to the organisers, the mission of Glover is to create a new asset class of Africans who are empowered with the financial freedom they need to create the choices they seek to forge a better future and a more concrete financial path through Glover’s range of product and service offerings.

The Chief Executive Officer, Damilola Layode, said there is the airtime to cash feature on the app, which enables users to be able to convert mobile airtime to cash or even bitcoin, aside from other beneficial features on the app, which include; Giftcards, Airtime2Cash, and Refill Services (Bill payments).

Mr. Layode indicated that the brand is in to ensure seamless gift card transactions among individuals and businesses.

“More importantly we represent an avenue for us to further catalyse on commerce”.

Mr. Layode further said the app is secured and that it has the ISO 27001 certification, one of the information security standards that has been published by an international organisation for standardization.

“We’ve gone one step further to ensure that all the partners on board whose local cards are accessible on the platform are businesses that people require, are timely and relevant to people that we target as users”.

“You are only allowed to move money from your wallet into a bank account that you’ve registered to your wallet,” he added.