The thought of Elon Musk buying Twitter was at first like the idea of a dog driving a truck. Sure, it was physically possible, but come on.
Well, buckle up, everybody: Elon Musk is in fact buying Twitter. Funding secured and everything.
“So what?” you might be asking, or “What is Twitter?” It’s funny because most people don’t use it! Except Elon Musk, the world’s richest and online-est man, uses it constantly.
So did a former extremely online president of the United States, whose only penalty so far for trying to overturn the 2020 election has been a (now maybe not so) permanent Twitter ban.
Important people use it, in other words. And now it will be the plaything of a man who has used it to call critics pedophiles, serially violate SEC rules, and body-shame lesser billionaires, among other sins.
The most-clicked Bloomberg Opinion column this month has been Matt Winkler’s argument in favor of Musk’s managerial excellence, a column that got a significant boost after Musk tweeted about it.
Whether you agree or not, you can’t deny Musk’s success at his day job, which is driving up Tesla’s stock price.
A Musk distracted by reshaping Twitter in his own image could derail Tesla, Matt Levine writes, or it could just be another of the weird obsessions that keeps Musk’s magic powers alive, like audiences clapping for Tinkerbell.
The fate of the small but influential Twitter is a different story. Its shareholders won’t have to care what happens to the company after this deal is done, Matt Levine notes.
But the rest of us will, and nothing in Musk’s managerial record fills Tim O’Brien with much confidence he will be a careful driver of this truck, which will now be overloaded with LBO debt. Oh, well, there’s always autopilot.
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