Organisations have been urged to exhibit customer-centric services in their daily operations since customers are key to the survival of their entities. 

According to the Country Director of British Council Ghana, Chikodi Onyemerela, businesses cannot last if they do not prioritise the importance of customers.

Speaking at the Customer Service Open Day Celebration of his outfit, Mr. Onyemerela said British Council value customer service and its impact on today’s organisations and businesses.

“Customer service and customer centricity is our second nature here at British Council. We truly understand that our customers - be it our exam customers, programme customers, suppliers, contractors and internal customers - is why we do cultural relations business which we proud ourselves for.”

“We also recognize that corporates – high and mighty - rise and fall because of how they understand their customers and manage their temperaments”, he explained.

The event featured a symposium of presentations on Cultural Engagement and Exams work and an exhibition that showcases the activities and initiatives in Ghana.

In Ghana, the council deliver impact through its Ghana Arts Programme which has three main strands - Cultural Connections/Exchange, Creative Economy, and shared Global Challenges. Through the Art programmes, we give opportunities to hundreds of millions of people worldwide to learn about British culture and creativity.