Audio By Carbonatix
Facebook is retiring three apps, blaming low user numbers.
One, an anonymous social media app aimed at teenagers called tbh, is less than one year old.
It was bought by the tech giant eight months ago after attracting millions of downloads at launch.
All user data for tbh, along with fitness tracker Moves and Hello, an app which linked Facebook information with phone contacts, will all be deleted within 90 days, the firm said.
In a statement, Facebook acknowledged that existing users of all three apps would be disappointed.
"We need to prioritise our work so we don't spread ourselves too thin. And it's only by trial and error that we'll create great social experiences for people," it said.
Facebook acquired Moves in 2014, Hello in 2015 and tbh in 2017.
Tbh ("to be honest") was downloaded 5 million times in the US in its first nine weeks, before being bought by Facebook for an undisclosed sum.
It was a platform which encouraged teens to leave anonymous positive messages for each other.
Facebook has a long track record of acquiring apps and later closing them, said Jack Kent, analyst at IHS Markit.
"Facebook's acquisition of tbh could be seen as its attempt to address challenges it was facing including trying to engage a younger, teen audience that could be less engaged with the core Facebook experience and also the negativity around the tone of wider social media conduct," he said.
"The low usage stats cited by Facebook as a reason for the closure point to the challenge of running a long-term service based on anonymous interactions, which can struggle to drive sufficient engagement beyond a niche audience."
Latest Stories
-
CUTS warns GH¢12 demurrage surcharge on cement, raises serious cartel concerns
24 minutes -
Ato Forson thanks constituents for 18 years of support
48 minutes -
T-bills auction: Government exceeds target by 51%, interest rates fall again
51 minutes -
Avoid comparing governments, Catholic Bishops tell Chief Justice
1 hour -
140 migrants in single dinghy rescued in English Channel
2 hours -
FIFA president Infantino will stand for re-election
2 hours -
Catholic Bishops reject calls for Chief Justice’s resignation over political remarks
2 hours -
Germany’s far-right AfD set for big win in eastern state, just short of majority
2 hours -
Catholic Bishops urge Chief Justice to avoid remarks that could raise doubts about impartiality
3 hours -
Mrs Doris Emma Doryumu (Nee Dove)
3 hours -
Illegal mining concessions easier to obtain than lawful ones in Ghana – Prof Frimpong-Boateng
3 hours -
At least 5 dead after Amazon cargo plane barreled off runway at Miami airport
3 hours -
Frimpong-Boateng proposes Environmental Restoration Fund funded by mineral royalties
3 hours -
Corrupt individuals are worse than pathogens; their actions cause premature deaths – Prof Frimpong-Boateng
3 hours -
No illegal mining operation will find refuge on Akyem Essase lands — Chief declares
3 hours