Audio By Carbonatix
Facebook is retiring three apps, blaming low user numbers.
One, an anonymous social media app aimed at teenagers called tbh, is less than one year old.
It was bought by the tech giant eight months ago after attracting millions of downloads at launch.
All user data for tbh, along with fitness tracker Moves and Hello, an app which linked Facebook information with phone contacts, will all be deleted within 90 days, the firm said.
In a statement, Facebook acknowledged that existing users of all three apps would be disappointed.
"We need to prioritise our work so we don't spread ourselves too thin. And it's only by trial and error that we'll create great social experiences for people," it said.
Facebook acquired Moves in 2014, Hello in 2015 and tbh in 2017.
Tbh ("to be honest") was downloaded 5 million times in the US in its first nine weeks, before being bought by Facebook for an undisclosed sum.
It was a platform which encouraged teens to leave anonymous positive messages for each other.
Facebook has a long track record of acquiring apps and later closing them, said Jack Kent, analyst at IHS Markit.
"Facebook's acquisition of tbh could be seen as its attempt to address challenges it was facing including trying to engage a younger, teen audience that could be less engaged with the core Facebook experience and also the negativity around the tone of wider social media conduct," he said.
"The low usage stats cited by Facebook as a reason for the closure point to the challenge of running a long-term service based on anonymous interactions, which can struggle to drive sufficient engagement beyond a niche audience."
Latest Stories
-
Weak enforcement of audit findings fuels rising infractions across Africa – Experts
4 minutes -
MTN Home named title sponsor of The Build Project
16 minutes -
AMA fines 13 offenders during National Sanitation Day exercise in Accra
19 minutes -
Osu building demolished after structural failure raises safety concerns
23 minutes -
Lands Minister Armah-Kofi Buah launches Responsible Cooperative Mining initiative for Akyem Kotoku in Eastern Region
26 minutes -
Bonn Climate Talks: Ghana takes the floor on behalf of the African Group of Negotiators
30 minutes -
Ghana Movie Awards: A great production marred by poor time management
35 minutes -
DENSTAR project: Global consortium launches €11m dengue vaccine initiative for Africa
52 minutes -
TEIN-KsTU lists Mahama government interventions easing tertiary student financial burden
52 minutes -
A rainfall tax for Ghana: Is it time to finance flood resilience differently?
1 hour -
Telecel Foundation Healthfest extends healthcare service to Konongo for Ashanti Month
1 hour -
Business Week’s Kofi Ahovi calls for stronger international partnerships to drive climate solutions
1 hour -
Avenor building collapse victim identified as Esther Donkor, a trader and mother of 4
1 hour -
GSA PhD cohort in UK expresses frustration over delayed scholarship payments
1 hour -
Academic City’s Dr Lucy Agyepong honoured at 2026 Ghana Women of the Year Awards
1 hour