After putting your proposal together, and polishing it, it is time to get ready for a pitch.

A business pitch is simply presenting your business ideas to an investor or group of investors to convince them to fund or invest in your business.

It is advisable to know who to pitch your business idea to and that is what personalisation of your pitch means.

For example, present a pitch on environmental sustainability to investors or funders who fund in the area of environment and not a general or business investor.