Just when you thought the world of fashion was taking a little rest as it hosted the January sales, along came H&M with news of its latest collaboration collection.

Always a highlight of any fashion fan's calendar, the high street stalwart's designer collaborations are eagerly-anticipated by millions, and its latest partnership certainly doesn't disappoint.

Teaming up with none other than fashion favourite Simone Rocha, it seems 2021 really is looking up.

Here's everything you need to know so far...

H&M's previous designer collaborations?

H&M started their designer collaborations back in 2004 with a Karl Lagerfeld collection, before launching subsequent lines with: Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garcons (2008), Matthew Williamson (2009), Jimmy Choo (2009), Sonia Rykiel (2010), Lanvin (2010), Versace (2011), Marni (2012), Maison Martin Margiela (2013), Isabel Marant (2013), Alexander Wang (2014), Balmain (2015), Kenzo (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2020) and The Vampire's Wife (2020).

Who is Simone Rocha?

A seasonal highlight at London Fashion Week, Simone Rocha is one of the industry's most exceptional (relatively) new names. The daughter of fashion designer John Rocha, Simone trained at The National College of Art and Design in Dublin and at Central Saint Martins in London before launching her graduate collection in 2010 at the Tate Modern during London Fashion Week.

In 2016 she was named Womenswear Designer of the Year at the British Fashion Awards, and her clothes are loved and worn by the likes of Kate Middleton, Michelle Obama, Keira Knightley, Alexa Chung, Adwoa Aboah and Rihanna.

What to expect from the collection?

Simone's designs are instantly recognisable, with rich and complex design details setting them apart from the rest of the industry's penchant for all things stripped back.

This collection will not only cater to women, but will also include pieces for the menswear and childrenswear markets. It has been created via a deep dive into the designer's 10-year archive, with inspiration being drawn from the most iconic pieces that truly reflect and represent her house codes.

We're expecting lots of bows, sheer fabrics, layering, beading, pearl embellishment and perhaps some punchy checks.

When can we shop H&M X Simone Rocha?

The collection took a little longer than either party expected due to restrictions caused by the pandemic, but it is finally set to launch globally online and in H&M stores on March 11th.