Audio By Carbonatix
President of the Chartered Institute of Marketing (CIMG) has urged businesses to focus more on adequately meeting the needs of their customers if they want to stay in business.
Kojo Mattah says this is crucial considering the myriad of options currently available to customers especially as the New Year approaches.
Speaking at the 27th President’s Ball in Accra last Saturday, he cited the just-ended elections which saw the New Patriotic Party's (NPP) Presidential candidate Nana Addo Dankwa Akufo-Addo emerging as the winner, stressing ignoring the critical needs of a customer could come with dire consequences.
The event saw some key members including inducted as fellows of the institute.
The event was under the theme: Forging Stronger Customer Relationships in Multi-Channel Environment: the Marketing Connectivity Factor.
Latest Stories
-
US jet fuel could be used in Europe to ease possible shortages
3 minutes -
We cannot change vehicle ownership records without legal authority – DVLA
7 minutes -
Dr Agyemang rejects Health Committee Chairman’s ‘resign’ comment, calls it unfortunate
15 minutes -
‘No bed syndrome’: GMA calls for National Emergency Healthcare Policy
15 minutes -
“Telling tired health workers to resign isn’t the solution”
16 minutes -
Ghana Meteo sends urgent alert over thunderstorm heading from Togo, Benin
20 minutes -
How my daughter’s father infected her with HIV – Woman breaks down
23 minutes -
Health Ministry targets 30% reduction in maternal deaths within two years
31 minutes -
VCIC’s Francis Senanu Dekutse commends gov’t agricultural drive as 500 bags of fertiliser reach Keta farmers
32 minutes -
VCIC’s Francis Senanu Dekutse champions women in agriculture with 500 bags of fertiliser distribution in Keta
33 minutes -
Anthony Woode draws industry praise after Sonia Uche’s endorsement
38 minutes -
Court denies businessman accused of allegedly beating his girlfriend to death bail
56 minutes -
Amin Adam commissions 12-unit classroom block at former school NOBISCO
1 hour -
We must build infrastructure, not just policy papers – Matilda Asante-Asiedu
1 hour -
COCOBOD signals new funding model for 2026/27 cocoa season at 2026 ACFIF Conference
2 hours