Audio By Carbonatix
The Chief Executive Officer of J'Karta GH, Okbell Bedwei Majdoub, has urged owners of startup businesses to develop their skills in the corporate world before venturing into entrepreneurship.
She believes the financial stability and effective execution of every business are dependent on how the business owner has been able to efficiently manage their finances while working in the corporate sector.
The CEO, who was speaking on Prime Morning on Monday, declared that one may have little or no challenges in managing a startup if the foundation is properly established.
"It’s not easy being a business woman. I would advise and continue to say that before you come out into the business world to take ownership, it’s always best to build your foundations in the corporate sections. "Your finances, your accountings, your structures, and your policies have to be built right, and based on that, you do not have challenges on the market," she told Roselyn Felli.
She believes that anyone who decides to start a business without a corporate background may fail. "I’m sorry that drive can’t work," she said.
Having to quit her banking job in the advent of COVID-19, Okbell Majdoub had to venture into the fashion industry, thus inculcating her banking skills into the success of the business.
Although the business environment is not women-friendly, she encouraged all female entrepreneurs to create a conducive environment for themselves as well as their employees and develop effective structures and policies that will stabilize the company.
J’karta GH, which means ‘My Sack,’ is a fashion company that creates fabrics and designs out of local sacks and has invested a lot in the sack business. This has paved the way for the company to be the only Ghanaian company to have participated in the 2023 Ambiente fair in Europe.
Being the only company that is into such productions, she believes consistency is the reason for their existence since their establishment in 2019, as they began with low capital.
"I started with a note of 5,000 cedis. I put myself to it and said it will grow; it will get there, and we’re still investing because it’s a lot of investment to deal with what I’m doing," she said.
The company is ready for competition, even though there is none at the moment. Although the sacks are not made in Ghana, the company is looking forward to producing them.
As part of the Ghana Month celebration, Ghanaians are encouraged to purchase and wear designs made in Ghana across the country.
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