The waiting is over! Ghana’s largest entrepreneurial event of the year, the Ecobank-JoyBusiness SME Fair 2025, has officially kicked off today (October 31) with a bang, transforming the Ghud Park at the Accra Mall into a massive, three-day economic empowerment bazaar.

Powered by the Multimedia Group Limited, with JoyPrime leading the charge, the expo features a mega convergence of commerce, innovation, and electrifying entertainment, all dedicated to scaling Ghana's small and medium-sized enterprises (SMEs).

With over 160 exhibitors fully packed into the venue, hundreds of participants are gathered for the power-packed event, which runs from today, Friday, October 31, to Sunday, November 2, from 8 am to 8 pm daily.

The Ecobank-JoyBusiness SME Fair 2025 is not just an exhibition; it is a vital marketplace loaded with highly sought-after products, innovative items, and cutting-edge services.

The primary goal is to address the most pressing daily needs of the public while driving business growth.

Visitors flooding the Ghud Park will have the exclusive opportunity to:

• Explore over 160 exciting local brands showcasing the best of Ghanaian ingenuity, from agro-processing and fashion to technology and specialised services.
• Enjoy massive discounts that make this a premier shopping destination for the weekend.
• Win heavy giveaways every single day of the Fair, rewarding patrons and adding a layer of thrilling excitement to the shopping experience.

Beyond the serious business of commerce, the Fair promises an unforgettable weekend of fun and high-energy entertainment.

The atmosphere is set to pulse with continuous music and excitement, ensuring a truly carnival-like experience for all attendees.

Expect thrilling live performances from some of Ghana’s biggest music acts, such as Keche, Tulenkey and Perez Musik, lined up to deliver high-octane performances.

The three-day extravaganza will also feature continuous performances and DJs on rotation, keeping the energy levels soaring.

Guiding the entire spectacle and ensuring the maximum hype is the crowd-favourite showman, MC Dalinton, who is set to keep the vibes alive from start to finish.

The Ecobank-JoyBusiness SME Fair is now open—a fusion of serious business opportunities and sensational entertainment that cannot be missed this weekend.

The fair is sponsored by Ecobank, MTN, Sintex Tank, Wintiz Special Gari Mix from JW Foods, Ghana Export Promotion Authority (GEPA), Greenbox Sewage, and DPS Pipes.