Kim Kardashian is in hot water over her latest beauty look. The 39-year-old SKIMS shapewear mogul shared several social media shots of her outfit for husband Kanye West’s Yeezy show on Monday in Paris, which included a full head of waist-length braids that matched her 6-year-old daughter North West’s and 7-year-old niece, Penelope Disick. (Kourtney Kardashian chose to wear her hair in a bun instead.) Many took issue with Kardashian sporting a historically black hairstyle and were quick to share their thoughts with the star. “YOU 👏 ARE 👏 NOT 👏 BLACK 👏,” one person tweeted, while another wrote, “How does she keep getting away with it.” A third user chimed in with, “You think she’d learn. Put your hair up in a high pony and go to the fashion show like everyone else,” and yet another quipped, “cultural appropriation season 67.” However, not all of social media was against her. Many users came to the reality stars’ defense. “It’s 2020 we know it’s y’all culture. It’s a badass hairstyle and you don’t control the hands that braid it. On top of that, this is only an American issue. No one on earth besides African Americans deem this cultural appropriation,” one person shared, while another asked, “Why are people so pressed because she wears braids?! Lmao just relaxxxx.” Kim Kardashian faced similar backlash for wearing cornrows to the 2018 MTV Movie & TV Awards. It’s far from the first time Kardashian has caused controversy with her choice of hairstyle; she’s worn cornrows both on the red carpet and in social media posts, sparking debate each time. In a 2018 interview with Bustle, she addressed the issue, saying, “I [do] remember the backlash when I had the blonde hair and that I called them ‘Bo Derek braids.’ But I obviously know they’re called Fulani braids and I know the origin of where they came from and I’m totally respectful of that. I’m not tone deaf to where I don’t get it. I do get it…In no way am I ever trying to disrespect anyone’s culture by wearing braids.” A representative for Kardashian did not immediately respond to Page Six Style’s request for comment.