The General Manager of KRIF Ghana Limited, Mr Christian Yeboah, has stated that the company will this year open new outlets in Ashanti and Brong Ahafo regions as part of its efforts to reach out to its customers in those regions. He said the opening of new outlets is aimed at reducing travel time and cost of consumers to purchase stationery in Accra. Speaking at a press soiree organised the company in Accra last Friday, to interact with the media and share the company's experiences in the business world Mr Yeboah pointed out the need for businesses to value their customers by providing them with the best services. He stated that the company would continue to provide quality products and focus on customer service to ensure its leadership in customer satisfaction in its business. "The essence of ensuring good quality products and an efficient customer service continues to be an issue, especially with the recent economic upheavals," he stated. He said it was the responsibility of a business entity to recognise and appreciate its consumers to maintain and encourage existing relationships for their mutual benefit. "We at KRIF appreciate the contribution of every customer, whether large or small, as well as stay focused on its principal objective of providing quality and affordable stationery, office equipment and currency handling equipment, at the same time being conscious of the ever changing demands of the consumer", he stated. He said the company, since its establishment in 1993, had been able to maintain cordial relation with its customers and provided them with quality services based on its effective research and development. "Our mission as a company is to be the preferred supplier in excellent quality and competitively priced office and school stationery, office equipment and money handling equipment, professional maintenance services with the right accessories, he said. The Chairman of the company, Mr Kennedy Okoson, mentioned the payment of high interest rate as a major challenge facing the company although it paid its tariffs and tax as part of its contribution towards national development. Source: Daily Graphic