Poultry farmers in the country are struggling to increase their returns on investment following low consumption of eggs by Ghanaians.

This, according to the Vice President of the Ghana National Poultry Farmers' Association, Napoleon Agyemang  Oduro, is as a result of misconceptions about the level of cholesterol in eggs.

The situation, Mr. Agyemang Oduro noted, has led to slow growth of the poultry industry and other related businesses.

He disclosed this at a workshop to discuss cost effective ways to package, brand and market eggs to enhance sales and address the bottlenecks within the eggs value chain as part of the National Egg Campaign.

Vice President of the Poultry Farmers' Association at the event called on the Ghana Health Service to embark on a national campaign on the nutritious values of eating eggs to boost production.

He noted that, an increase in the consumption of eggs would lead to creating more jobs and affect the entire value chain.

“For years, people have been misinformed that eggs contained cholesterol which is not good for human health, but cholesterol is biosynthesized in the body. Research has shown that cholesterol is not about what we eat,” Mr. Oduro stressed.

He added that, when we consume more eggs, the producers will produce more since they will have a ready market; and they will be bold enough to invest in the business with little or no support from government.

Also, Shadrach Frimpong, a consult at Okurfi Consult, the firm implementing the National Egg Campaign encouraged Ghanaians to consume more eggs because they are high in quality animal protein, which has many benefits including increased muscle mass and better bone health.

The workshop brought together representations from Ministry of Food and Agriculture (MoFA) Ghana National Poultry Farmers' Association, Food and Drugs Authority (FDA), Ghana Standards Authority (GSA) Ghana Health Services, eggs sellers, some private sector partners under the National Poultry Project.