Maybelline, a makeup brand that is known to be one of the best in New York has been launched in Accra.

Women in Ghana can now get all their favorite Maybelline New York products - from the mind-blowing Colossal Volume Mascara for a false eyelash effect to the best-selling Maybelline Colossal Kajal for beautiful eyes and the air-soft Dream Mat Mousse, ideal for delivering perfect coverage to normal and oily skin.

Maybelline provides scientifically-advanced formulas, revolutionary textures and up-to-the-minute trendsetting shades effortlessly, affordably and beautifully.

The Maybelline Clear Smooth all-in-one Power in Cacao shade is also available for women who want to create a flawless and magical look.

Guests invited to the Coco Lounge where the product was launched were treated to a fashion show where faces of models were used as canvases for the makeup artists who creatively expressed their unique styles using the Maybelline brand.

The fashion show provided the perfect platform for Maybelline’s Board of Influencers, five leading makeup artists specially selected for their skill and precision in makeup artistry, to display their work as well as exhibit the diverse looks and styles that Maybelline products can achieve.

Brand Manager for Maybelline New York in Ghana, Aretha Yorke Sabeng said “Maybelline New York is a brand that empowers women to make a statement, explore new looks as well as flaunt their own creativity and individuality.”

“Hence we created a diverse and inspiring fashion show that allowed us to demonstrate how this can be interpreted locally”, she added.

Maybelline New York is just the latest brand under the L’Oréal Group umbrella to launch in Ghana, joining popular brands like Dark and Lovely and Blue Ice.

Executive General Manager of L’Oréal West Africa, Jean-Dominique De Ravignan in his address indicated that “L’Oréal has been in Ghana since the year 2000 and during this time we have grown the business significantly thanks to the peaceful and warm nature of the country and its people.”

He said launching Maybelline New York in Ghana as it celebrates its 100th anniversary, is a giant step for the company.

He expressed the company’s excitement at what the future holds, adding that they are confident that the brand will do well in this market.

Award-winning actress and producer Lydia Forson and host of Viasat One’s morning show, Kokui Selormey expressed their excitement on the launch saying that they are certain that the Maybelline range of makeup will give them the look they have always longed for.

Other celebrities like Juliet Ibrahim, Joselyn Dumas, Efya, Naa Ashorkor and Ama K. Abebrese were present at the launch.