Sammy Flex, the PR and Media Manager of Ghanaian dancehall star Shatta Wale, has described his new role as “excellent.”

He highlights that the transition from his previous position as overall manager has been smooth and rewarding.

Speaking on Joy FM’s Showbiz A-Z with Kwame Dadzie, Sammy Flex said his current position is not drastically different from his earlier role.

“Personally, I don’t see so much change like that,” he said. 

“When I started, there were some KPIs that I was supposed to meet for the brand. And I think in about two, three years, we all saw that something was looking good, so we said why not spread it so other people can also take other roles for us to grow bigger,” he added. 

He attributed Shatta Wale’s recent acceptability and goodwill in the music industry to teamwork and the artiste’s own commitment to growth.

“I still want to believe it is the general work of the entire team including Shatta Wale himself. Because if he is not willing to make it happen like that you alone cannot do it. At the end of the day the discussion is always about him. So imagine you go and say A and he does B, what will you do? But he has also decided to take a different position in this whole music thing. I believe that is why we are seeing all this,” he said.

When asked how he would assess his performance so far, he replied, “It’s been excellent! So far so good and we are happy with the result we are seeing.”

In recent months, Shatta Wale has revamped his management structure, bringing in new faces and portfolios. The restructuring is aimed at expanding the Shatta Movement brand and strengthening its global reach.