The Ekiti government in Nigeria has banned a proposed 72-hour kissing marathon aimed at breaking the current Guinness World Record.

This comes after a Nigerian musician, named Sugartee, announced on social media he will be hosting the event from Friday, July 7 to Sunday, July 10.

He was hoping to break the current record of 58 hours, 35 minutes, 58 seconds set by a Thai couple, Ekkachai and Lakasan Tiranarat, in 2022 on Valentine's Day.

However, the Ekiti government on hearing the news released a statement banning the event calling it absurd, unhealthy and immoral.

The statement signed by the state tourism director, Adebanji Adelusi, noted that allowing the challenge to proceed would denigrate the image of the state.

"It is a programme that runs counter to the values of the people of the state and is therefore capable of plunging our Youths morally backwards. Given the preceding, the Ministry of Arts, Culture and Tourism prohibits hosting such an event or any other events like it in any facility that wishes to continue to operate lawfully in Ekiti State," parts of the statement read.

"To the above, you are requested to convey the content of this Notice to the members of Ekiti State Hoteliers’ Association to effectively monitor their outlets against being used negatively to cause embarrassment to the Government and People of Ekiti State.”

Meanwhile, the singer Sugartee told Premium Times Nigeria following the ban that he had no intentions of actually hosting the event but only wanted to gain attention with his post.

He explained that previously he had released a song for the state and the government had reacted to it making promises of support but "nothing came out of it."

Sugartee added that he is thankful for this opportunity which he says has gained him a lot of attention.

"It was all a publicity stunt from the onset. The ban is what is giving people awareness about the name Sugartee right now. At least more people will get to know I’m a good artiste who makes beautiful songs, and that’s a win for me," he said.

Hilda Baci's Guinness World Records

Nigerian chef Hilda Baci's success in breaking the Guinness World Record for the longest marathon has created a craze in the country.

Recently as some people have attempted to Guinness World Records.

Read more: Hilda Baci cries as she celebrates breaking a Guinness World Record

Among them was one chef Damilola in Nigeria who attempted to break her record even before GWR announced her achievement and another Chef in Liberia also attempted the same.

A Nigerian digital artist, Oyinlola, in June also announced that she will be attempting to break the Guinness World Record for the longest painting marathon.

On 15th June 2023, an Ekiti State University lecturer, Joshua Hassan, joined the Guinness World Records race alongside other Nigerians aiming to break the record for the longest lectures in 150 hours. The event set to hold on 16 October 2023 would beat the 144 hours record set by an Indian lecturer, Francis Joseph, in 2016.

Another Nigerian lady, Treasure Joseph, is also attempting GWR for the longest live video on Instagram. She is currently on 4 hours and still counting.

The 23-year-old Benue indigene started her 125 hours of live Instagram videos on Wednesday, 5 July and would finish on Sunday, 9 July 2023.

Also, on Monday, Nigerian masseuse went viral after she fainted when attempting to break the Guinness World Record (GWR) for the longest massage on different individuals.

Read more: Nigerian lady faints attempting to break Guinness World Record for longest massage