Former Majority Leader Osei Kyei-Mensah-Bonsu has emphasised that political contests are won through preparation and clear messaging, not by making the loudest noise.

According to him, the key to success in political contests is planning and the execution of campaign messages that touch the hearts of voters.

“Most of the time, the team that makes the most noise does not win. It is the team that has really prepared that wins,” he stated.

Mr Kyei-Mensah-Bonsu stressed that former Vice President Dr Mahamudu Bawumia’s campaign message is resonating strongly with the electorate, particularly at the grassroots level.

He recounted a recent campaign engagement in Kumasi in the Ashanti Region, where Dr Bawumia’s speech reportedly moved several attendees to tears.

“After we finished speaking, an elderly man sitting a few seats away from me was visibly moved. I also saw another person wiping away tears. When I asked the elderly man what had happened, he told me Dr Bawumia’s speech had made him cry,” the former MP for Suame said on Asempa FM's Ekosiisen show on Thursday, January 22.

The former MP said such reactions reinforce his belief that Dr Bawumia’s message is connecting deeply with the people, and he is confident that Dr Bawumia will improve on his 2023 performance in the Ashanti Region.

He projected support could rise from 63 per cent to around 70 per cent.

Mr Mensah-Bonsu also highlighted the campaign’s meticulous grassroots strategy, noting that the team has been assessing performance constituency by constituency and polling station by polling station.

“We have been with him across the country. They are doing assessments constituency by constituency, polling station by polling station. They have already toured all the regions twice,” he said.

Commenting on the previous flagbearer polls, Mr Kyei-Mensah-Bonsu expressed surprise at the 37 per cent secured by Kennedy Ohene Agyapong.

He attributed that performance to Mr Agyapong’s established influence and network within the party.

“The 37 percent Ken got really surprised me. He harvested from the content he had built in the system, and the way he pulled out, with his people following him,” he said, noting that such support may not be easily replicated this time, even with prominent figures backing him.