In a bold and passionate move to empower young girls through education and advocacy, Emefa Deka, a dynamic young broadcaster and GIMPA-certified nutritionist, has launched a menstrual hygiene awareness campaign under her emerging initiative, Plug Her.

The campaign, which aims to promote positive menstrual hygiene practices, is set to make a significant impact in Pokuase and surrounding communities ahead of Menstrual Hygiene Day on May 28.

Speaking on her motivation for launching the campaign, Emefa said, “Menstrual hygiene is important to me because most young girls in Pokuase and its environs hardly have proper education about it. This affects a lot—from school dropouts due to teasing, to teenage pregnancies resulting from a lack of understanding of the menstrual cycle, and even societal stigma caused by inadequate hygiene care.”

Through this initiative, Plug Her will drive a community-centered engagement where health experts, youth advocates, and volunteers will interact directly with young girls to raise awareness and provide both educational and material support. The campaign will feature open discussions, interactive sessions, and a distribution of menstrual pads to promote confidence, hygiene, and dignity among adolescent girls.

“Menstrual Hygiene Day is May 28, and I am asking for support—whether in cash or kind—to help us share as many menstrual pads as possible with young girls in my community,” Emefa stated. She emphasized that the goal is not just to hand out a single pad, but to offer at least five pads per girl to a target group of 200 young ladies, making it a meaningful and sustainable contribution.

“This will be a great start if we are able to do that,” she added. “Month after month, if young girls know their periods are safe and manageable, they’ll gain the confidence to pursue education, engage in empowering programs, and live fuller lives without fear or shame.”

On May 28, Plug Her will host a talkshop at the Pokuae D/A Schools with over 600 young girls at 10am with resource people.

Emefa Deka calls on all women, organizations, and well-meaning individuals to join her in this cause: “Let’s build a future where every girl can menstruate with dignity, confidence, and pride. The change starts with us.”