Electroland Ghana Limited has strengthened its customer-first approach by rewarding more than 10,000 shoppers nationwide through its Akyɛdeɛ Kɛseɛ Christmas Promotion. Samsung crowned the ultimate winner with appliances worth about GHS100,000.

The initiative highlights the increasing importance of experiential marketing in fostering brand loyalty within Ghana’s competitive consumer electronics retail market.

The promotion climaxed on Monday, December 22, 2025, at Electroland’s Head Office showroom, after weeks of sustained customer engagement nationwide.

Winners were selected through a supervised and transparent draw, with prizes ranging from electronic appliances to household items.

Speaking to Joy Business, Head of Marketing and Media Relations, Adiza Ibrahim, said the promotion goes beyond a seasonal campaign and forms part of Electroland’s long-term brand strategy.

She disclosed that the Akyɛdeɛ Kɛseɛ promotion has been institutionalised and will run until 2029, offering customers continuous opportunities to be rewarded for their loyalty.

“We are proud to say that Akyɛdeɛ Kɛseɛ, our flagship customer loyalty scheme, has come to stay. This is just the beginning. So far, the rewards have gone beyond 10,000 customers, and we are grateful,” she said.

She also commended the National Lottery Authority for its oversight role, noting that its involvement ensured credibility, transparency and accountability throughout the promotion.

“The National Lottery Authority has done very well. They are our backend support and ensured that all entries were properly verified, guaranteeing transparency and accountability in the draw process,” she added.

The overall winner, Miss Shirley Boateng, described the experience as overwhelming and rewarding, and encouraged customers to actively participate in future promotions, stressing that the process was fair and well organised.

“I feel great and blessed. It is overwhelming. I am very grateful to Electroland Ghana Limited for this opportunity. What felt like a dream has now become a reality, and I am very happy,” she said.

As competition intensifies in Ghana’s retail and consumer electronics market, Electroland says it will continue to introduce innovative promotions to deepen customer relationships, grow its market share and strengthen its position as a trusted household brand.