A new study conducted by the world-leading satellite operator, SES S.A has shown an expansion of satellite reach to about two million homes with TV in Ghana.

The results of the study by SES (Euronext Paris and Luxembourg Stock Exchange: SESG) were announced in Ghana, Tuesday.

The study also signifies an increase of over 18% homes with TV in Ghana compared to 2014, which brings SES’s overall household reach in Ghana to more than 35% of all TV homes in the country.

The Satellite Monitor, an annual market research study commissioned by SES and carried out by various independent institutes, has been conducted for over 20 years in Europe and has now been successfully replicated in Ghana.

Three thousand interviews were conducted for this study, the first of its kind to be carried out by a satellite operator in markets where digitalisation is a key focus and a national priority.

The SES Satellite Monitor findings illustrate the important role that satellite plays in the Ghanaian TV market. Additionally, the study provides credible statistics for the market and can be used by other industry players to further understand the broadcasting industry landscape.

Eric Lecocq, General Manager of North, West and Central Africa at SES, said, “We view our presence in Ghana as an investment in the national broadcast landscape through supporting local businesses in their efforts to contribute to the digital switchover process.

The research results show that the African market is full of opportunities, and we will continue to develop our services to support TV operators and help them grow and reach new audiences. Furthermore, the research has a huge impact on countries such as Ghana, where digitisation is a major focus.”