Simon Cowell is to be presented with a special award at the Rose d'Or television festival in Switzerland, organisers have announced. The X Factor judge will collect a special honour to mark the event's 50th anniversary in Lucerne on Wednesday. Festival organiser Rolf Probala said Cowell was "one of the most important figures in entertainment TV" and "a true star in our global business". Earlier this year, Cowell won a career award at the Bafta television awards. Mr Probala added that it was a "rare combination of talents" that had made the music mogul a leading mover in entertainment TV who also possesses "on-screen charisma". Cowell started out as a plain-speaking panellist on Pop Idol, which won a Golden Rose at Lucerne in 2002. Earlier this year, he announced he would quit American Idol and bring a version of The X Factor to US screens. He has also helped to make Britain's Got Talent a widely-seen format around the world. Rose d'Or festival organisers had already announced that Coronation Street would be awarded a special 50th anniversary prize at the festival, to mark the soap opera's own half-century this year. Source: BBC