The CEO of Green Trek Tours has advised entrepreneurs who especially want to maximize profits and expand their businesses to invest more in customer service in Thursday’s world of business. 

According to Priscilla Wellington Asante, “customer satisfaction is the key to customer loyalty which in turn boosts sales.

She was speaking with Joy Business at a TED-EX Accra Forum dubbed “Customer Lifeline Business Survival”.

“As a business owner or start up, you should try to innovate to spice things up so the customer finds something new when they come to you; this is necessary as the business continues to see growth," she explained.

The event was to support and advice social enterprises on how to derive profits from their relatively small customer base. 

Panelists who speared headed the practical discussion included Dr. George Kofi Amoako, Head of Marketing Department, of Central University, Israella Kafui Mansu, Founder and Chief Executive Officer of Mansuki Ghana Limited, Mrs. Priscilla Wellington Asante, Assistant Director of Marketing – Africa and Nadia Takyiwaa-Mensah Head of Marketing Sixth Sense Manifesto

This event took place at the Impact Hub, Osu Ako Adjei in Accra and is the first of four quarterly Mini TEDxSocialEntrepriseTalk