After overcoming a sloppy start to his London Olympics, Usain Bolt looked into a TV camera, held up his right index finger and declared: "No. 1, baby. All day, every day." Well, on this day, he was merely OK. Hardly dazzling after so much anticipation, Bolt was pedestrian out of the blocks -- his reaction time ranked sixth of the eight runners in his heat -- then insisted all that mattered was that he made it to the semifinals by shrugging off that poor beginning to win his race in 10.09 seconds Saturday. More from ESPN.com The drama travels well, which is part of the reason Usain Bolt could be the most irresistible athlete at the London Olympics, writes Michael Wilbon. Story "I stumbled on the start," the 25-year-old Jamaican said. "I really didn't do a lot of executing." At Beijing in 2008, a showboating Bolt ruled track and field, winning golds in world-record times in the 100, 200 and 4x100 relay -- something no man had ever done at an Olympics. At the 2009 world championships, he lowered his 100 mark to 9.58, which still stands. But he's been less than outstanding more recently. A false start knocked him out of the dash at last year's world championships, and he lost to training partner Yohan Blake in the 100 and 200 at the Jamaican Olympic trials. Bolt blamed his poor showings at home on back and hamstring issues. "My legs are great. My training has been great," Bolt said Saturday. "I'm feeling better." That might very well be true. Still, another rough reaction to the starter's pistol could make things tough Sunday night, when the 100 semifinals and final are scheduled. Blake, whose intensity in practice led Bolt to nickname him "The Beast," looked quite good in his Olympic debut, really coasting at the end while winning his heat in 10 seconds flat. Asked to assess his showing, Blake said: "It's not the finals." If Saturday is any indication of what's to come with the 100 medals at stake, fans could be in for a treat. As expected, all five top contenders won their opening 100 heats: Tyson Gay, Asafa Powell and 2004 Olympic champion Justin Gatlin, in addition to Bolt and Blake. It's worth noting that Bolt was the least impressive of that bunch. Then again, he didn't really have an opponent to threaten him even the least bit in Heat 4; none of the other entrants ever has run 9.9 or better. If Gay was looking for a solid test of his surgically repaired right hip, he got it. Pushed by Richard Thompson of Trinidad and Tobago, who left Beijing with two silver medals, Gay did not have the luxury of letting up while winning Heat 1 in 10.08. Thompson was next in 10.14. Afterward, Gay leaned over, hands on his knees, and watched a replay of his race on the stadium scoreboard. "Start felt good. Everything felt pretty good," Gay said. "I didn't feel any pain. ... I really didn't want to run (any) faster. I did what I wanted to do." Moments later, it was Gatlin's turn to push it, and he did -- though not because anyone was anywhere near him but because he could. Gatlin opened a large lead and only let up in the final few strides, glancing to his left to eye the 9.97 on the trackside clock -- a full quarter of a second faster than runner-up Derrick Adkins of the Bahamas. The stadium announcer noted that Gatlin's time was the fastest first-round 100 in Olympic history. That distinction didn't last long. In the very next heat, Ryan Bailey of the U.S. went even faster, finishing in 9.88, matching his personal best. This was, after all, Bailey's chance to get his name in lights. He didn't necessarily come here with realistic hopes of going home with the gold, the way, say, Blake did. Bailey sought out a television to keep an eye on Bolt in the next heat. "He's the equivalent of the guy walking on the moon for the first time. He's done something that no one has ever done before. You have to line up in the blocks, shoulder-to-shoulder, with this guy? You're going to be in awe sometimes," Gatlin said about Bolt. "I think a lot of runners almost have that audience mentality: See what he's going to do, even while you're running. You've got to block that out, go out there and compete against that guy." Gatlin, Gay, Powell and Blake will aim to do just that on Sunday.