Artiste manager, Lawrence Asiamah Hanson, popularly known as Bulldog, has said his verbal attacks on the late Fennec Okyere were planned to uplift their brands as artiste managers.

According to him, the jabs they threw at each other were aimed at promoting their artistes and also to remain relevant as managers.

While the late Mr. Okyere managed rapper Kwaw Kese until he was murdered at his Manet Gardens residence at Spintex in Accra, Bulldog was managing, Shatta Wale.

After the death of Mr. Okyere, Bulldog was tagged the prime suspect because of his constant beef with Mr. Okyere which led to him threatening the former in an interview on TV.

The Chief Executive Officer of Bullhaus said he finally opened up because people were not aware of their friendship which fueled the blames he received after Fennec's death.

"We had a planned ‘beef’ to remain relevant as artistes managers but we were friends."

Bulldog explained that before they went on radio, they agreed on the angle to pick their disagreements from.

He added that they had to update each other if any of them couldn’t make it to the studio.

"What we used to do was, if we are going on radio, we discuss the tangent both sides will go so that we can attack each other and create a perception in the minds of the people," he said