The National Insurance Commission (NIC) was adjudged the overall best in the corporate blood donor category of the National Blood Service (NBS) in Ghana.

The insurance industry, led by the insurance regulator NIC, has been actively engaged in blood donation campaigns over the past three years, donating a total of 5,019 pints of blood to support the NBS.

The award was presented to Mr Michael Kofi Andoh, the acting Commissioner of Insurance, at the 20th World Blood Donor Day held on June 14, 2024.

This recognition was given in appreciation of the services provided by the NBS, with the support of individual and corporate voluntary blood donors who provide safe blood to patients in times of emergency.

The insurance industry has donated the most pints of blood in the corporate category since launching the campaign three years ago as part of their Corporate Social Responsibility. Their blood donation campaign focuses on saving the lives of pregnant women in labour, children with cancer, and accident victims.

In an interview with the media, Mr Michael Kofi Andoh pledged the Insurance Industry's continuous support to blood supply, while commending organisations and individuals for participating in their annual blood donation campaigns.

“I have come to realise that sometimes all it takes for somebody to cross from death to life is a pint of blood. I feel very humbled, and I am happy that we did this, and I hope that going into the future, when we call [donors], they will continue to respond.”

Mr Andoh expressed his humility in receiving the award on behalf of the entire insurance industry and the generous Ghanaians who donated their blood. He urged them to continue their support and emphasised the importance of blood donation in saving lives.

The NIC initiated a nationwide blood donation campaign in August 2021 to support the NBS in ensuring an adequate supply of blood in the country's various blood banks.

World Blood Donor Day is celebrated on June 14 every year, as designated by the World Health Organization (WHO), to honour the selfless acts of blood donation by individuals and corporate entities in saving lives.