Zain scooped three of the most prestigious prizes at the 3rd Annual Telecoms World Awards, Middle East held in Dubai and organized by Terrapinn. The company won the prize for Best Operator, Best Brand and was deemed to have the Best Technical Innovation for its ground breaking, borderless ‘One Network’ service. “Zain is at the very top of its game in many ways. It has robustly addressed customer needs in terms of quality, reliability and service,” said the four member judging panel. The awards recognize outstanding performance in 11 key areas throughout the Middle East telecommunications industry, and the key players that have helped turn it into one of the most dynamic and vibrant in the world. “We have an excellent track record across all our operations, matched with a brand that has caught the imagination of the whole region,” commented Zain Group CEO, Dr Saad Al Barrak. “In ‘One Network’ we have a product that is not only innovative, but has also changed the way people live and contribute to their prosperity. We have a just over two years to reach our goal of being a top ten global mobile operator and this level of recognition can only spur us on to achieve this ambition.” Being named Best Operator ahead of many regional players meant that Zain had been judged on its strong service portfolio, technological innovation, sound management, strategic direction and scope for future development. In the Best Brand category, judges deemed that, within only two years of its launch, Zain has not only created a compelling brand for its products or services in one or more branches of the media, but that it had raised brand awareness and positive impact on market share, valuation and bottom line. With ‘A wonderful world’ slogan and core values of Heart, Radiance and Belonging, Zain is a brand that perfectly reflects the aspirations and thinking of its customers. For Best Technical Innovation, Zain’s ‘One Network’, a borderless mobile phone service that enables all Zain customers when travelling in over 20 countries in the Middle East and Africa to be treated as local customers, was once again honored for breaking down the domination of roaming tariffs wherever it establishes a business presence. In offering reduced rates for travelers, Zain has demonstrated its commitment to making cross-border mobile communication an essential business tool rather than a luxury item. The event, which celebrates companies and personalities, who have demonstrated an unparalleled ability to succeed, continually set standards of excellence, and who will be the stars of the future, was attended by the industry’s most influential decision-makers, CEOs and senior executives. Source: ICT Technologies