Guinness Ghana Breweries Limited (GGBL) has appointed Eric Sewornu Adadevoh and Nick Cook, as Human Resource Director and Commercial Director respectively.

The two new members of the GGBL team would be reporting to Peter Ndegwa, Managing Director of the drinks maker.

Having worked with the business for over 20 years, Eric has enormous experience across the Supply and Human Resources functions.

Most recently as Supply HR Business Partner, he developed strong working relationships with the GGBL leadership of the Industrial and Commercial Workers Union, and successfully led on the business’s engagement agenda prior to this. 

His previous other key roles include HR Director, Serengeti Breweries in Tanzania, HR Business Partner – Demand, and Talent & OE Manager.  Whilst in the Supply function Eric worked across the Brewery Leadership Teams. 

Eric brings a wealth of experience, knowledge of the business and a passion for people to the role. 

Nick Cook joined Diageo from Nestle UK where he held several positions in sales and customer marketing after starting as a sales rep on their graduate scheme. 

After over 7 years at Nestle he joined Diageo to head up the Commercial Planning and Activation team for the grocery channel where he delivered a winning Christmas strategy as well as the first ever holistic promotional evaluation project which provided record savings for the business.

As the Commercial Director – Spirits and Customer Marketing, Nick will focus on the GGBL’s spirits agenda which is a critical enabler in delivering the F17 growth ambition.

At his most recent role as the Customer Marketing Director for Africa, Nick step-changed the function into a strong commercial planning organisation while developing and executing new proven growth drivers for the Africa business. 

Commenting on the appointments, Peter Ndegwa, Managing Director Guinness Ghana said, I am delighted to have Eric and Nick join the executive management team. 

“Eric’s appointment is a testimony to our commitment to grow and develop talent within the business, and bringing in an individual of Nick’s experience will galvanize the key accounts and reserve teams to deliver breakthrough results”, said Peter Ndegwa.