Adidas, the leading global sports retailer was officially launched at a star studded festival of sport and style in Accra Friday night.

The godfather of Hiplife, Reggie Rockstone, DBlack, former Black Stars skipper, Rev. Osei Kofi, Coach Ibrahim Sunday, former Black Stars player and coach of some Ghanaian celebrities and MzVee were just a few of the celebrities in attendance.

The guest of honor was the Deputy Minister of Youth and Sports, Vincent Oppong-Asamoah.

The Deputy Minister revealed that some of Ghana’s greatest accomplishments in football and other sporting disciplines on the world stage were achieved with the players wearing Adidas jerseys.

 “In the 1990s especially, the Black Stars were kitted by Adidas and when Ghana made exploits on the world stage, when Samuel Osei Kuffour and his Black Starlets teammates won the FIFA Under-17 Championship in Italy 23 years ago, they did so wearing Adidas” he said.

He recounted how Ghana became the first African country to win an Olympic medal, after the Black Meteors won bronze at the Barcelona Olympics. Three years later, Coach Sam Arday led the Starlets to conquer the world wearing Adidas jersey and boots.

The Retail Director of Adidas Africa, Warren Bowers said, “Ghana, is an important one of Africa’s most stable governments has witnessed a growing economy and increased spending power, with the Ghanaian consumer becoming more sophisticated and opting for quality consumer goods, now more than ever before.

"This has attracted many foreign retailers to Ghana, who view the current modern retail penetration levels as an opportunity to offer the Ghanaian consumer world class goods and services”, he said.

On her part, the Senior New Business Development Manager of Adidas Africa, Astrud Meintjes expressed delight for their entry into the Ghanaian market, which represents a new era for the brand’s expansion into more African countries.

The stores in Ghana rival some of the best in Cape Town Johannesburg and dare I say some European countries, offering a fusion of performance and style items that will revolutionize the consumer experience of Ghanaians.

The Nester square store will be open for operation on Monday 1st Dec. launch witnessed high profile sports personalities including.