Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega.
Malone is no longer personally associated with the company, having sold it to Estee Lauder in 1999.
The company, Jo Malone London, apologised after replacing the Star Wars actor in an aftershave advert for the Chinese market.
"I am so horrified and disgusted about what has been done to John," Malone told ITV's Lorraine on Friday.
"How dare somebody treat him [like that], and he finds out he is replaced on social media?
"They never spoke to him. That for me is utterly despicable and is disgusting."
While the script for the aftershave commercial - which was originally conceived and directed by the British star - remained largely the same, it saw him replaced by another actor, Liu Haoran.
The original version, entitled London Gent, showed Boyega hanging out with friends and family in Peckham, where he grew up, but they were also removed for Chinese audiences.
Boyega stepped down as an ambassador for the company in protest over their decision.
The firm issued an apology to Boyega on Monday, saying: "We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign."
Jo Malone London reiterated their apology on Thursday, clarifying that the founder has not been involved with her former company since 2006.
Former owner Malone expressed her dismay at being dragged into the situation on social media earlier this week.
Speaking to Lorraine on Friday, she added: "From a personal level, I feel heartbroken by this and I don't know where to turn."
"This has gone global and my name has been associated," she went on. "It's been done in my name but also people think it's me."
"If I'd have been standing in those shoes I promise you John this wouldn't have happened.
Malone added: "This man wasn't using his image to just promote something - he brought his creativity [to the advert]."
She said Boyega "brought his life story to people and to that brand and how dare somebody to treat him [like that] and he finds out he's been replaced on social media. That's the bit that really gets to me."
Latest Stories
-
Paris Olympic hopes hang in the balance as Ghana’s 4×100 relay team drops baton at World Relays
29 mins -
Western Regional House of Chiefs commends Bawumia for his humility and respect for traditional authorities
1 hour -
#JustTurned18: First-time voters critical to deciding 2024 presidential election
3 hours -
Video: EC lied that the cost per voter in 2020 was $7.7; it was $12.5 – Bright Simons
3 hours -
Former IGP passes on
3 hours -
Ejisu by-election: Kwadaso MP gave money to EC officials out of goodwill – Ahiagbah
3 hours -
Millennium City: Land owner breaks silence on fatal shooting of soldier
3 hours -
Photos of 2024 Aboakyer Festival
4 hours -
#JustTurned18: I now have an opportunity to use my thumb to bring someone into power – Excited prospective voters
4 hours -
OSP acted as a whistleblower transferring Cecilia Dapaah’s case to EOCO – Sammy Darko
4 hours -
IMF calls for tariff adjustment for energy sector cost recovery
5 hours -
Samson’s Take: Journalists, block the pretentious idiots
6 hours -
Real Madrid crowned LaLiga champions after Barcelona’s defeat at Girona
7 hours -
Daniel Otting Awuah elected SRC President of Ghana School of Law
8 hours -
Lawrence Ati-Zigi signs St. Gallen contract extension
8 hours