The Chartered Institute of Marketing Ghana (CIMG) will soon launch Ghana’s first Customer Satisfaction Index Report.
It’s also expected to launch the Brand Index project by the end of the year. It will ensure that all regions in the country will be ranked based on indices such as Peace and Beautification, by the end of the year.
President of the CIMG, Dr Daniel Kasser Tee said the engagements with key stakeholders have reached an appreciable stage to ensure its quick implementation.
Speaking at the institute’s 31st Annual General Meeting, he said “as a result of research, sometime last year we announced the launch of the Customer Satisfaction Index which we have started in earnest. We are done with the banking, so some time in July, we’ll be inviting the media as we launch Ghana’s first Customer Satisfaction Index Report.”
“We’re also planning to launch the Brand Index before the end of the year. However, we need to do a lot of stakeholder consultations. We’ll be talking to the Local Government Ministry and the Tourism Ministry. These two ministries are key because of the nature of index we want to launch,” he said.
Auditing firm, John Nipa and Associates indicated that the institute has kept proper records of its accounts.
“We confirm that we have obtained all information and explanations which to the best of our knowledge and believe were necessary for our audit. In our opinion, proper books have been kept by the institute,” he stated.
Meanwhile, returning officer of the institute’s election committee, Samuel Kwah, declared the results of the new governing council of the Chartered Institute of Marketing, Ghana.
The results for the new CIMG governing council for 2021 to 2024 are as follows : National President, Dr. Daniel Kasser Tee; National Vice President, Theodore Osae; National Secretary, Franklin Sowa and National Treasurer, Alfred Boyan.
The new Council Members are Hilda Peasah, Ama G. Amoah and Kwasi Kyere.
Meanwhile, CIMG’s first professional marketing examinations will come off in September this year
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