The Registrar and CEO of the Chartered Institute of Marketing, Ghana (CIMG), Mr Kwabena Akuamoah Agyekum, has called on all practising marketers, whether members or non-members, to regularise their professional status by enrolling in the CIMG Professional Marketing Qualification (PMQ).

Speaking on Monday, Mr Agyekum emphasised that marketing is now a regulated profession in Ghana under the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) and the accompanying 2023 regulations (L.I. 2479). “Marketing plays a critical role in national development, consumer protection, and business sustainability. The law is explicit that any person who practises marketing in Ghana is required to be duly qualified and registered with the Chartered Institute of Marketing, Ghana,” he said.

He explained that the PMQ provides a structured pathway for practitioners to gain recognised professional status, deepen competence, and comply with the law. The programme equips marketers with contemporary skills, ethical grounding, and credibility aligned with local realities and global best practices.

“The regulations mandate adherence to professional standards, continuing professional development, and ethical conduct, while empowering the Institute to sanction unprofessional marketing practices,” Mr. Agyekum added, urging practitioners in corporate organisations, agencies, SMEs, the public sector, and consultancies to enrol immediately if they have not done so.

The call follows the implementation of sections 24 and 52 of the CIMG Act 2020 and sections 3, 4, and 5 of the CIMG Regulations 2023, which outline qualification, registration, and ethical obligations for all practising marketers. Mr. Agyekum stressed that regularising membership is not just administrative but a legal and professional responsibility.

CIMG has also reinforced its commitment to providing flexible pathways, accredited study centres, and continuous professional development programmes to ensure inclusive access to certification for all marketing professionals in Ghana.