Indigenous bank, CalBank has pledged to strengthen its relationship with merchants and customers by implementing a strategy to increase the adoption and use of its digital products.

According to its Managing Director, Philip Owiredu, the bank will provide a market access for a variety of merchants and consumers to connect with the bank seamlessly through its ‘Cashless Market’ agenda.

Speaking to Joy Business, Mr. Owiredu said the move is part of the bank’s strategy to drive the uptake and utilization of its digital solutions.

He reiterated the bank’s commitment to leverage technology to make it easy for customers to use its digital banking platforms.

The aim of the programme is to collaborate with the Accra Goods Market to enable merchants patronise its digital platforms.

Mr. Owiredu further indicated that this will create a market access for a host of merchants and consumers.

“We want to physically get in touch with our customers and merchants to bring in people who would like to shop and know the services offered by CalBank”, he mentioned.

The Cashless Market is the first of its kind by the bank.

This is basically a pop up lifestyle market for food, drinks, clothing, accessories and consumer electronics, among others.