The Marketing and Business Development Consultant for Wear Ghana has called on colleague fashion designers to collaborate more.
Speaking on Joy FM’s Super Morning Show, Gideon Agyemang observed that the industry was lagging due to the lack of partnerships among designers.
In his view, designers are “working in silos” thus, the time was ripe for brands to put their heads together and establish a production unit that will boost and transform the industry into an international one.
“We only collaborate when we are doing fashion shows. But the most important aspect of a fashion show is the business aspect. When buyers show up from across the world and buy from a big shop none of that does not happen on our shows.
“So our shows are just shows. So when I talk about collaboration, I’m talking about us coming together and putting up a production unit.
"It might be too much for one single brand to do that but if a couple of brands came together we could easily do that,” he said on Thursday.
Ghana is the world's highest importer of second-hand attire.
Considering the economic toll it has on the country, Joy FM's Made in Ghana Series focuses on the textiles industry to explore the difficulties players in this sector are faced with and the possible way out.
The growth of every nation largely depends on improving and solidifying the gains of the basic economic building blocks.
This includes adding value to the local products in the country to soar up the economy as part of imports cutting measures.
However, it is apparently not much attention in terms of policies by the central government that has been deliberate to protect local producers leading to them either operating under low capacities or not making any financial impact at all.
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