Celebrated Ghanaian actor Adjetey Anang has urged young people in the creative industry to learn the ropes of the job. 

He told Kwame Dadzie in an interview on Joy FM’s Showbiz A-Z that a lot of people, especially the young creatives, have neglected the business aspect of showbiz.

He noted that the only way this could be solved is for them to take their time to learn.  

“One of the ways through which we can is if our younger generation gets to stay in the process. Because before you can make business out of something you have to be baked. You can’t be in a certain craft and not be baked,” he said.

“People come to my dms and say they are passionate about acting, I should give them a chance and they will prove it. Sometimes I just take a stroll to their social media handles and all I see is selfies of their food and designer wears,” Adjetey Anang added. 

He said those who claim are passionate about what they do should at least have them posted on their social media pages. 

According to him, most young people are not utilising the social media platforms well. 

Pusher made this comment while responding to a part of his new book ‘Adjetey Anang: Faith, imperfections and resilience’, that highlights the lack of business in activities of Ghana’s entertainment industry. 

In the book, he writes: “we get on the screen, make money and fame and it ends there. There is no zeal for further education or improvement of knowledge in acting or new ways of making movies.” 

He is hopeful that if people in the arts educate themselves in various business and marketing fields, it will go a long way to help the industry.