One of The Multimedia Group's flagship programmes on Joy FM, the Super Morning Show (SMS) has won the Chartered Institute of Marketing Ghana (CIMG) Radio Programme of the Year for 2022.
On a prestigious evening of September 30, the team behind the SMS gathered with a sense of excitement at the awards ceremony.
Their dedication to producing a radio program that was both informative and engaging had earned them an award in the coveted "Radio Programme of the Year" category.
The "Super Morning Show" had become a beloved staple of morning radio in Ghana, hosted by the charismatic team comprising Kojo Yankson aka The Morning Man; Mamavi Owusu-Aboagye, Winston Amoah and Raymond Acquah.
Every weekday, they tackled pressing social issues, featured insightful interviews, and delivered the latest news with a touch of warmth and authenticity.
Their commitment to quality journalism and their ability to connect with their audience have made them a force to be reckoned with in the industry.
This is the second time in three years that the socio-economic-political talk show has won the enviable award.
A citation by the Institute said, "Week in, week out, you have continuously kept your audience glued to their sets with a programme that leaves them rooting for more.
"With a blend of information, entertainment and recreation, you are able to serve your diverse audience with excellent 'dishes' that leave them yearning for more after the programme ends."
CIMG acknowledged that the SMS remains a "Platform where the discussion of issues affecting the country are discussed with solutions proffered, and also to give a voice to the population by holding duty bearers accountable."
It lauded the Show, which has "exhibited a good knowledge of your market by your ability to know what to serve them on a daily basis thus making it difficult for one to predict the service before it is delivered."
"You have also used the programme to transform sectors of the economy, educate on good pronunciations and road safety tips, among others and these have become hallmarks that your patrons celebrate and tout you for," the Institute added.
In an interview after the award, Kojo Yankson expressed their gratitude to the CIMG for recognising their dedication to delivering high-quality content and meaningful discussions to their listeners.
He also thanked their loyal audience for their continued support, and engagement and added that their commitment to journalistic excellence would only grow stronger in the future.
Producer of the show, Sammy Odame said, "The "Super Morning Show" team remained dedicated to their mission of providing insightful and engaging radio programming, knowing that their efforts had been acknowledged by the CIMG."
He added, "This award only served as a reminder of the important role they played in keeping their audience informed and engaged in the issues that mattered most to them."
The team celebrated their well-deserved victory late into the night, knowing that this award was a testament to their hard work and their ability to connect with their audience on a deep level.
The 34th edition of the awards ceremony was held under the theme, 'Using marketing as a tool for economic recovery.'
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