Unilever Ghana on Friday launched a campaign it tags Close Up "Brush Day+Night Campaign", to promote oral health nationwide. The campaign aims to inculcate in children and parents the habit of brushing day and night with fluoride toothpaste, rather than only morning brushing that is traditional for too many around the country. The objective is to promote oral health, instill self confidence, and of course cut visits to the dentist. Unilever, employing its ever popular Close Up toothpaste, in collaboration with the Ghana Dental Association will reach over 1,500 schools across the country with free dental education on the importance of day and night brushing. The campaign revolves around two characters, Max and Oliver - a father and son who share tips and tricks on how to make brushing enjoyable rather than a nightly torture for both parents and children. It features a series of TV, radio, outdoor and print educative advertisements to run throughout the year. The advertisements will take viewers through the journey of Max who uses humour to educate Oliver, while brushing his teeth, especially at night time. At the launch on Friday, held at the La Palm Royal Beach Hotel, Accra, Mr. Akofa Ata, Head Of Unilever Ghana's Brand Building Team noted that the focus on the theme of brushing the teeth at least twice daily comes from the recognition of the impact the small action of brushing at night before going to bed has on the well-being of the people and nation. “If consumers are sensitized of the benefits of brushing at least twice a day, with one being just before they retire to bed, they would definitely give whatever it takes to do it. For example, the improvement in their finances in terms of their medical bills on oral health related diseases and the cost of cosmetic actions and investments to deal with the social effects of poor oral health will add value to their lives and also save the nation some of the cost of providing remedial care.