Audio By Carbonatix
Ivory Coast’s sixth Afrik Fashion show ended over the weekend in the commercial capital, Abidjan - a city still pock-marked by an armed conflict which ended in April, after the deaths of about 3,000 people.
Ivorians are hoping they have turned their back on a decade of internal strife and conflict and will now retake their place as one of the richest and most developed countries in West Africa.
“There's no doubt that after the crisis we’ve had, it’s fantastic to give people a chance to relax and as a sector make our contribution to the return to normal life,” said a make-up artist, Dieudonne Senato.
Around 150 African designers took part in the fashion week including Pathe’O, Gilles Toure, Angy Bell and Michele Yakice.
Most of the events were held at the headquarters of the country’s cocoa board, the industry which forms the economy's backbone - although the new government also wants to make the fashion industry an important money-earner. The prolonged crisis not only damaged the cocoa sector but also Ivorian fabric manufacturers.
The long existence of a rebel zone in the northern half of the country encouraged the smuggling of counterfeit Chinese cloth - exact copies of designs produced by firms like Uniwax. But the country is now reunited. “With the elections over, sales of cloth with printed politicans’ photos have dropped and little by little sales of our normal patterned prints are picking up,” says Ange N’Dri from Uniwax.
Each evening the packed crowds watched fashion shows based around a different theme; wedding wear, embroidery and traditional clothes like boubous and African sarong-like garments known as wrappers or pagnes.
Ivorian jewellery firm Afle Bijoux found the crisis really hit sales. “The shop was open but with shooting in the streets, no-one was buying,” said Oukassa (pictured above). “Most of our clients are abroad; there’s still not enough money circulating and Ivorians here tend to prefer investing in modern Western products, while it’s those in the West seek a link back to African culture.”
Wafa, a Lebanese Abidjan-based designer pictured on the right who specialises in wedding and evening dresses, said: “The sector is still struggling after the post-election crisis. We were closed for two months, but the shop wasn’t damaged or looted and it’s great now to have big events like this to raise our profile.”
Event organiser Isabelle Anoh said it was important for the apolitical fashion sector to give a different image of Ivory Coast after the political problems.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Celestine Donkor launches road-safety campaign in collaboration with Road Safety Authority
8 minutes -
New Road Maintenance Trust Fund board tasked to ensure fair, nationwide allocation of resources
10 minutes -
Mahama urges stronger global partnerships to transform Africa’s healthcare future
12 minutes -
ECOWAS declares regional state of emergency over rising coups, security threats
15 minutes -
Activa Insurance supports education with ICT lab donation to Korle Gonno Community Library
25 minutes -
Gov’t developing central health intelligence database – Health minister
32 minutes -
The McCarthy Hill School wins 2025 Kofi A. Tawiah Good Citizenship Challenge
35 minutes -
Ghanaian cocoa communities mobilised against galamsey to protect livelihoods and environment
39 minutes -
China’s former sports administration chief handed suspended death sentence
41 minutes -
Okyenhene rules on Kyebi Zongo chieftaincy dispute, declares Alhaji Sanusi as validly elected
41 minutes -
They don’t ask for permission before using my songs – Stella Seal
47 minutes -
Audit Service rejects calls for restatement of MIIF 2024 financials; flags concerns over Agyapa
48 minutes -
Botswana government fulfil house promise to 200m Paris Olympics gold medallist Tebogo
56 minutes -
Wode Maya: Africa’s cultural diplomat championing tourism through digital storytelling
58 minutes -
UESD @5: Seth Terkper hails rapid growth but warns infrastructure gaps are slowing progress
59 minutes
