Milicom Ghana Limited, operators of the tiGO brand of mobile telephony in the country, has drastically reduced its call charges as part of its measures to make calls on its network more affordable to subscribers. The move, which is also intended to attract more customers to its network, will enable it to maintain its position as the second biggest telecom company in the country by subscription or catch up with the market leader, MTN. Consequently, tiGO has dropped its call charges from 12Gp per minute to 8Gp per minute for calls from its network to other networks and from 7Gp, it has also dropped to 3Gp for calls on its network. At a media briefing to announce the new call tariffs, the Chief Executive Officer of tiGO Ghana, Mr Carlos Caceres, said; “we have introduced these new tariffs because we want to offer our customers the best tariffs in the country”. He said it had been the company's intention to ensure that it sets the pace for others to follow in the industry, which had become very competitive in recent times. It is not clear whether the new call tariffs introduced by tiGO is the lowest on the market since Vodafone and Airtel are already charging 8Gp per minute from their networks to other networks. MTN also has a package that makes its subscribers call at cheaper rates, sometimes as low as 1Gp per minute. But Mr Caceres was optimistic that the new tariffs introduced by his network was the most exciting and urged other subscribers from other networks to join the tiGO family. “Unlike competitors, we have devised new packages that make subscribers better understand what they are getting from us. The intention is to ensure greater transparency in service delivery”, he said.