Mr. Edward Boateng, Chief Executive Officer of the Global Media Alliance (GMA) has asked media practitioners and prospective media personnel not to go into the profession for fame, wealth or other reasons which were not in the interest of society. He encouraged media practitioners to see themselves as disciples of change and urged them to revisit the core duty of informing and transforming individuals by what they churned out. Mr. Boateng made the statement when Global Media Alliance donated books, journals and audiovisual materials worth about 26 thousand dollars to the School of Communication Studies of the University of Ghana, Legon. The books included 32 boxes of text books, academic journals, video and audio cassettes. In addition GMA will pay two years subscription for five international magazines, including the Time Magazine, The Economist and Newsweek. Mr. Boateng said the donation, which is also supported by the Freedom Forum, an organization in the United States and GMA's office in Johannesburg, South Africa is part of the organizations responsibility to help shape and assist media and media training institutions. "As a player in the communications industry, dedicated to bringing about change, GMA is committed to assisting to equip the capacity of this school to continue to train professionals in the industry." Mr. Boateng said the Ghanaian media played a significant role in shaping the contemporary democracy, especially in the last fourteen years of constitutional rule and expressed concern about the personal considerations and political affiliations that drove many media agenda. He called on the media to reflect on the messages they send out and the influences they made on the generations. Mr. Boateng urged the private sector especially those who had benefited through the walls of institutions to give back and noted that without private sector funding, it would be impossible for government alone to continue to develop the institutions. Dr. Audrey Gadzepko, Acting Director of the School of Communication Studies who received the donation expressing gratitude called on media institutions to ensure checks in the media system. Source: GNA