Accra Brewery PLC has launched a new challenge dubbed the Beta Malt flip It challenge.

This is a 3 phased school-based challenge, where schools will be tasked to turn plastic bottles collected into usable materials. This simple yet impactful platform combines fun and a purpose to give plastic bottles a second life.

The Beta Malt flip It challenge was launched at the 5 Garrison school at Burma Camp on September 27, 2022, with 150 participating schools in Greater Accra.

The occasion was graced by the Head of Services Basic, Jeffery Adjei - Ministry of Education PR Executive, Reps from Recycling Partners (Mckingtorch Africa, SESA and), creative arts teachers from 7 District educational offices in Accra and employees from Accra Brewery PLC.

There was an array of activities with performances from students of Services JHS on the negative effects of poor sanitation and the need for recycling.

Founder and CEO of Mckingtorch Africa, Makafui Awuku spoke on the rising concerns of plastic waste, the dangers they pose to nature and the need to eradicate them with utmost urgency.

Christopher Gyan Mensah - Operations Manager of SESA assured the effective training of creative art teachers from qualified participating schools which will adequately aid them to assist their students to come up with creative artifacts that will be useful in society.

Also speaking at the event, The Head of Marketing, Chuka Nnaobi stated that “this challenge seeks to develop the creativity of the children as well as impacting knowledge in them to assist them to achieve their goals”.

The Beta Malt Flip It Challenge is going to be in 3 phases, the Bottle Collection stage where students will be tasked to collect empty plastic bottles to meet the threshold of 30 Kg to qualify to the next stage, the Upcycling training Section.

The teachers at these qualifying schools will be trained by industry leads (Mckingtorch Africa) on how to turn plastic waste into useful materials and will be provided with all the necessary resources needed.

Then the final phase which will be an exhibition event to give schools an opportunity to showcase their creative works. There are a lot of prices worth up to 10,000 cedis to be won.

Beta Malt is a nonalcoholic beverage, Jam-packed with fortifying vitamins, minerals, and nutrients for a good boost. Beta Malt has, since its official launch in 2015, proven its mettle in the non-alcoholic Malt market, enjoying enviable patronage among many Ghanaians.

Besides its functional and nutritional benefits of being a nourishing true malt, the Beta Malt brand has assumed symbolic importance, carving a niche as a brand that inspires, encourages, and empowers enterprising, vibrant young Ghanaians to reach for greater heights in their various fields.